Shriman Shrimati Masale - Spice Range
Shriman Shrimati
Spices
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About This Project
Complete packaging design for Shriman Shrimati Masale, a Jalgaon-based spice brand. The distinctive royal crown logo with husband-wife silhouettes brings warmth and trust to their range of chilli powder, turmeric, garam masala, and specialty Khandeshi spices across vibrant red and yellow pouches.
The Challenge
Shriman Shrimati needed packaging that embodied their brand promise of bringing harmony to Indian kitchens - just as the name (meaning "Mr. and Mrs.") suggests a partnership. Their spice range including red chilli powder, turmeric, and garam masala required vibrant, eye-catching designs that would stand out in Jalgaon's competitive masala market while appealing to homemakers across Maharashtra.
Our Approach
We centred the design around the distinctive oval logo featuring facing silhouettes of a couple beneath a golden crown, symbolising the royal taste and domestic harmony their spices bring. Bold colour-coding - fiery red for chilli powder, sunny yellow for turmeric, warm brown for garam masala - ensures instant product recognition. The bilingual Hindi-English labelling and prominent product photography connect with both traditional and modern consumers, while the consistent brand framework scales seamlessly across all SKUs.
Tags
SpicesMasalaFMCG
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