Parag Oil
Parag Oil (Balaji Industries)
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About This Project
Complete packaging design for Parag Coconut Oil, a trusted regional brand from Jalgaon's Balaji Industries. From hair care to edible oil variants, elegant blue and gold packaging conveys purity and premium quality for this locally beloved coconut oil brand serving Maharashtra households.
The Challenge
Parag Oil needed packaging that could compete with national giants like Parachute while maintaining its regional identity and value proposition. The challenge was to create a premium visual identity for their coconut hair oil and edible oil range across multiple SKU sizes (200ml to 900ml) that would resonate with price-conscious consumers while communicating authentic quality and purity.
Our Approach
We designed a distinctive blue shield emblem with elegant gold accents and flowing script typography that evokes trust and tradition. The deep blue color palette differentiates Parag from competitors' typical green and white packaging, while the smooth curved design elements suggest the natural flow and purity of coconut oil. Clear product photography and bilingual labelling ensure shelf appeal across urban and rural Maharashtra markets.
Tags
Coconut OilHair Oil
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