Bhaskar Masale - Premium Spice Range
Bhaskar Masale
Spices2024
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About This Project
Complete packaging design for Bhaskar Masale's extensive Khandeshi spice range. From Chilli Powder to Garam Masala and regional specialties like Shevbhaji Masala, vibrant color-coded pouches with traditional Indian design elements create instant shelf recognition across 20+ SKUs.
The Challenge
Bhaskar Masale needed packaging that honoured their authentic Khandeshi heritage while standing out in a crowded spice market. With 20+ products spanning basic spices to regional specialties, each SKU required distinct identity while maintaining brand cohesion across retail shelves in Maharashtra and beyond.
Our Approach
We developed a strategic color-coding system - red for chilli, green for coriander, yellow for turmeric, maroon for garam masala - ensuring instant product identification. The iconic sun mascot and "असली खान्देशी" (Authentic Khandeshi) tagline anchor the brand's regional pride. High-quality food photography on each pouch showcases the spice in use, connecting product to plate.
The Result
A unified yet diverse product family that celebrates Khandeshi culinary tradition. The packaging system successfully scaled from basic spices to specialty masalas like Tarri, Shevbhaji, and Paneer Gravy Masala. Strong retail presence established across Maharashtra with clear brand recognition and premium shelf appeal.
Tags
SpicesPouchesRetailTraditional
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